Many people find it hard to know what tangible benefit Coaching will bring them, asking, “Is it therapy?”, or “Coaching for what?”.
Psychologists often talk about us being at 0 when life is okay – just ticking along, with nothing huge happening. Therapy and interventions are used when we dip into the minus figures after some trauma. Whereas Coaching helps us to sort out dilemmas, find life balance, discover where we want our life to go or how we want it to be, it helps us navigate difficult decisions, supports us to get better at what we do.
It’s where we figure out what we need to do and supports us in reaching that +5 life – the best version of ourselves and what makes us happy.
The International Coach Federation (ICF) defines coaching as:
“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership. ”
Here are some types of life and work challenge which we come across often at Avita where Coaching can be incredibly helpful to solve:
Business Growth and Change – a big decision about the direction of a company that will have huge implications. This might mean with Marketing, investing heavily in digital which may mean reducing the current team and bringing in new people. Or perhaps deciding to take investment into your organisation so that you can grow. Our Coaching has supported people in identifying the problem, the solution, what steps they need to take to get there, and keeping clients accountable to reach the goal.
Personal Growth – we all hit times and points in life where we reassess if we are where we want to be, or what we need to thrive. At Avita we have helped many people figure out what they are good at, what they enjoy, what’s holding them back, what actions they need to take, in work and life, and supported them whilst they refocus life to success.
Dilemma – in business or in our personal lives, we all experience dilemmas and we don’t always want to chat them through with family, friends or colleagues who might bring their own opinions into the mix. Coaching works particularly well to support this as your Coach won’t bring emotional involvement to the table, and can support you to make the decisions you need without distractions from elsewhere.
Parenting – the needs that normal family life brings are big enough, but add in any additional needs from children, caring for older relatives and balancing building a business or a demanding career, and we can all start to need a bit of help to navigate life. At Avita, we specialise in supporting parents to find the right balance, figure out problems (diagnoses, the right schooling), and how to look after themselves and their families through testing times.
We all have goals we want to reach, challenges we’re striving to overcome and times when we feel stuck. Partnering with a coach can change your life, setting you on a path to greater personal and professional fulfilment.